When Nick Assef founded Lincoln Crowne and Company many years ago, he did so with the purpose of turning the firm into one of the best business and investment advisory firms in the world. That ambition has pretty much been fulfilled, since the firm is not just one of the most prominent firms anywhere in the Australian and South East Asian markets, but they are considered master negotiators everywhere, fashioning deals all over the world.
Lincoln Crowne and Company likes to engage in negotiations using the most innovative and unique strategies and tactics available. For instance they love to use those based on "game theory,” which they feel gives everyone greater flexibility and innovation, which leads to results that are good for everyone involved. For Lincoln Crowne and Company, that is the very definition of a “win-win.” Everyone at the firm realizes that none of their clients chooses their firm to get basic services. They all have a specific outcome in mind and they want the professional team at Lincoln Crowne to get them to that goal.